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“A brand is much more than just a logo”

, says Pedro Martins, CEO of the 2Q Group, who has played a decisive role in further developing the 2Q brand.

“A brand is like a personality which you identify through the name, get to know better through the language and experience through the style and charisma.”

In the course of the past 15 years, the 2Q Group has turned from a two-man business into the market leader for maintenance of cars, motorbikes and bikes. Yet what has remained unchanged is the passionate commitment of all of its employees, who believe that satisfying customers is not enough: we want to inspire them. This is what the 2Q brand stands for.

1p   The idea for the brand logo
originated from Pedro Martins. The spray and a tool placed opposite each other, with the company name in right, form the 2Q logo.
1p   The modernization of the brand logo
In the 1999s, the 2Q logo was adjusted to the requirements of the time.
1p   The brand logo of the future
gives the brand more presence. By strengthening the word mark, the brand’s perception is improved across all media. At the same time, the overall Group sets itself apart from the companies of the 2Q Line through a logo of its own.

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